MALVERN, Pa. (March 7, 2023) – During the 2023 International Roofing Expo (IRE), CertainTeed®, a leading North American manufacturer of light and sustainable interior and exterior building solutions, showcases its rebranding and latest roofing innovations designed with sustainability and performance in mind – all brought to life in a reimagined booth experience to showcase how the brand supports and educates roofing professionals on its products for the residential and commercial market.
“2023 has quickly proven to be a monumental year for CertainTeed – from our rebranding to new launches in the solar space, along with major sustainability advancements to drive the change that our industry and planet need,” said Ebeth Pitman, CertainTeed Director of Marketing Communications. “We’re excited to celebrate it all with our partners and customers at IRE.”
A New Brand Identity
CertainTeed’s rebranding, recently revealed at the 2023 International Builders’ Show, emphasizes the company’s leadership in comprehensive, systems-based building products and the solutions made possible through its expansive offering for the residential and commercial market. “As a leader at the forefront of the building sector, we recognized an opportunity to evolve how our customers specify our products,” said CertainTeed CEO Mark Rayfield. “We’re taking ‘one-stop shop’ to the next level by serving as a preferred source for cohesive systems and complementary products that not only help builders grow their reputation, but make it easier than ever to deliver on what matters most: performance, sustainability, and longevity.” In the spirit of its commitment to comprehensive roofing solutions, CertainTeed is excited to integrate roofing solutions from GCP Applied Technologies into its booth experience, following its 2022 acquisition of the specialty building materials leader.
New Product Introductions
To supplement the roofing solutions throughout the booth, CertainTeed will also spotlight its latest product introductions – from integrated solar solutions guaranteed to slash time on the jobsite, to those with industry-leading performance and sustainability.
Solstice Shingle
Making its debut at IRE, the Solstice Shingle features high efficiency solar shingles which seamlessly integrate with any asphalt shingle for a crisp look that accentuates the appeal of any home. Solstice Shingle produces about as much energy as conventional, rack-mounted solar, offering clean energy without the bulky look. View press release here.
Landmark Solaris® AR Expansion
February 2023 marked the expansion of the cool roof version of CertainTeed’s popular Landmark shingle, now available in all regions of the U.S. and Canada in two rich, authentic colors: Graphite and Weathered Wood. Solaris, an industry-first technology developed by CertainTeed, features a special granule surface blend that partially reflects solar energy, making your roof cooler than standard roofing shingles. It’s ecologically smart, beautifully durable and architecturally ideal for homes in sunny climates or locations where solar heat is a challenge. Solaris AR comes equipped with StreakFighter technology – copper-infused surface granules that possess natural anti-algae properties to help roofs maintain their beauty and original color. Pictured in Graphite. View press release here.
Landmark® ClimateFlex® Expansion
Also announced last month: CertainTeed’s expanded availability of its durable, all-weather performance shingle, which boasts an industry-leading Class 4 rating for hail damage protection, and is now offered in the North Central, East Central and Lake Central regions, as well as parts of Canada. This meets the growing demand for all-weathered roofs as extreme weather conditions continue to rise. Pictured in Weathered Wood. View press release here.
